Bougie Marketing
Marketing that builds relationships
Brand strategy, social, content, web, CRM, and AI — on a retainer that treats your business like our own.
See Marketing PackagesBuilt together. Side by side.
Real brands.
Real relationships.
Marketing that actually works.
Backyard Bougie is a family-run creative studio in the Sierra Foothills — pairing strategy, design, custom apparel, and AI automation for businesses that want to grow without losing what makes them them.
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Brand Strategy Custom Apparel Web Design AI Automation Social Content Team Stores CRM & Email Photography Podcast Production Fundraiser Merch SEO & Schema ADA Accessibility Brand Strategy Custom Apparel Web Design AI Automation Social Content Team Stores CRM & Email Photography Podcast Production Fundraiser Merch SEO & Schema ADA Accessibility
The Method
Attract. Nurture. Retain.
Most marketing breaks between the moment someone notices you and the moment they become a regular. We build the entire arc — and the systems behind it.
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Attract
Show up where the right customers already look — search, social, and word-of-mouth that compounds.
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Nurture
Convert interest into trust with email, SMS, and AI conversations that sound like a real person — because one is behind every one.
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Retain
Turn one-time buyers into lifelong fans through community, content, and the small touches most agencies skip.
Selected Work
Brands we've built, side by side.
What We Do
One partner. Four ways we move the needle.
Bougie Print
Apparel & team merch, done right
Team stores, player packs, fundraiser merch, spirit wear, DTF, sublimation — for orgs that care how it lands.
Explore PrintAI Solutions
An AI receptionist that never misses a lead
Voice, SMS, and chat — answering, booking, following up 24/7 inside your CRM. Hear it work on a live demo.
Book an AI DemoADA Web Services
Accessible sites that protect your business
WCAG 2.1 AA conformance, accessibility statements, ongoing audits — built into every site we ship.
Learn About ADA ServicesThey don't talk to you like a vendor. They build with you like a partner — and the work shows it on day one.
Field Notes
From the journal.
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Real Estate
Preferred Lender Lead Forms: RESPA-Compliant Co-Marketing That Actually Works
How established real estate agents can build preferred lender lead forms that convert referrals, stay RESPA-compliant, and turn a relationship into a system.
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Astro
Why We Moved Our Own Website Off GoHighLevel
We sell websites. So when our own site was hitting platform ceilings on performance, accessibility, and SEO, we had to pick a side. Here's why we moved to Astro on Hostinger — and what we learned doing it.
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Email Marketing
Re-Permissioning Your Email List: The Forgotten Step That Saves Your Sender Reputation
Most small businesses have an email list of 'contacts' that haven't really opted in — and they wonder why deliverability is tanking. Here's how to re-permission a legacy list, clean it up under TCPA and CAN-SPAM, and end up with a smaller-but-engaged audience worth marketing to.
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Founders
More than a business — it's a lifestyle.
Mike and Kristie Clack run Backyard Bougie from a small family farm in the Sierra Foothills of California — chickens, donkey, sheep, and a Great Dane who doubles as the world's tallest project manager.
Every brand we touch gets the same care we give our own. Strategy from Mike. Creative from Kristie. A real person on every call.
Meet the Founders- 100%
- Family-run
- 3
- Sister Brands
- AA
- WCAG 2.1
- 24/7
- AI Coverage
Let's Build
Ready to build something real?
A 30-minute strategy call. No pitch deck, no pressure. We'll tell you what we'd actually do — even if it's not us.
Book a Strategy Call